Second Fifty Years


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Second50Years... helping you get your share of the Boomer and Senior markets.

A one stop resource for information, statistics, and up-to-the-minute marketing strategies that will help you reach the mature market.

ReServe: Retirees Paid and Challenged to Do Their Best for the Public Good
With the aging of baby boomers, we face a great challenge. How do we retain the skills and experience of these valuable workers as they move out of the traditional work force? At the same time, many baby boomers, who want to continue to work once they’ve “retired” are asking, “What kind of work will I do? . . . keep reading

Contrarian Thinker Promotes Age-Neutral Marketing
Age-silo, age-neutral, generational marketing, the "charmed generation." These are all concepts that Dick Stroud is comfortable with. Author of The 50-Plus Market, Stroud is analytical and brings a grasp of theory, history, demographics, and research that is daunting to his topic of marketing to older consumers.... . . . keep reading

From ‘Glamping’ to Asian Motorcycling to Amazon Cruising: How Entrepreneur’s Site Answers Call of Baby Boomer Travelers
“Being a Boomer is not all about medications and demise. I’d been receiving things in the mail from AARP and other organizations from the time I was 50, a lot of things that have to do with burial plots, hearing aids and laxatives. I really wasn’t feeling any of that—thank goodness—and also have always loved to have fun and do things. I felt the fun side of me wasn’t being catered to and marketed to.” . . . keep reading

Web Site for Older Job Seekers Uses Innovative Business Model Based on Advocacy and Age-Friendly Employer Certification
This employment website did not exactly explode out of the gate when it started several years ago. Instead, its leaders did their research, forged allies with organizations such as AARP, and thought through its strategy. . . . keep reading

Three Experts Answer Our Burning Questions About Baby Boomers
The baby boomer generation is moving along swiftly. This year the leading edge boomers are turning 62. We wondered what it means for marketing as those oldest boomers age toward (possible) retirement and become what we used to call 'seniors'... . . . keep reading

Intrepid Senior-Preneurs Turn Out Computer Savvy Seniors
Mimi decided if some students couldn’t come to the school, she’d bring the school to them. She started converting her best lesson plans into a Front Page format while her husband Bill, a longtime marketing executive, researched what would be involved with hosting a website... . . . keep reading

Financial Planner Develops A Better Way to Think about Retirement for Anxious Baby Boomers
As a retired consulting actuary who helped organizations and individuals prepare for retirement for more than 30 years, Vernon is motivated by the need to help the many people intimidated by retirement issues.... . . . keep reading

Generations on Line: Helping Seniors Go from Computer Illiterate to Savvy Online Users
Tobey Dichter learned through conversations with older people that they thought they were too old or too dumb to learn to use a computer. She decided to do something about it. . . . keep reading

The Baby Boomer Bottom Line: Where Style Meets Substance
While admittedly the concept of “anti-aging” is a tough sell, Patrick Conboy, founder of Elderluxe, promotes a more straightforward approach: age well.... . . . keep reading

Baby Boomers & Eco-Friendly Businesses: How We Can All Get the Green We Want
Last year’s waiting list for the Toyota Prius should have been a sign. Environmentally-conscious boomers, who first fell in love with Mother Earth in the 60s, are now ever more dedicated to her preservation in thought, deed and purchase... . . . keep reading

ReServe: Retirees Paid and Challenged to Do Their Best for the Public Good
Elinor Gale

With the aging of baby boomers, we face a great challenge. How do we retain the skills and experience of these valuable workers as they move out of the traditional work force? At the same time, many baby boomers, who want to continue to work once they’ve “retired” are asking, “What kind of work will I do? . . . keep reading

Contrarian Thinker Promotes Age-Neutral Marketing
Joanne Fritz, Ph.D.
Age-silo, age-neutral, generational marketing, the "charmed generation." These are all concepts that Dick Stroud is comfortable with. Author of The 50-Plus Market, Stroud is analytical and brings a grasp of theory, history, demographics, and research that is daunting to his topic of marketing to older consumers.... . . . keep reading

From ‘Glamping’ to Asian Motorcycling to Amazon Cruising: How Entrepreneur’s Site Answers Call of Baby Boomer Travelers
Elinor Gale

“Being a Boomer is not all about medications and demise. I’d been receiving things in the mail from AARP and other organizations from the time I was 50, a lot of things that have to do with burial plots, hearing aids and laxatives. I really wasn’t feeling any of that—thank goodness—and also have always loved to have fun and do things. I felt the fun side of me wasn’t being catered to and marketed to.” . . . keep reading

Web Site for Older Job Seekers Uses Innovative Business Model Based on Advocacy and Age-Friendly Employer Certification
Joanne Fritz, Ph.D.

This employment website did not exactly explode out of the gate when it started several years ago. Instead, its leaders did their research, forged allies with organizations such as AARP, and thought through its strategy. . . . keep reading

Three Experts Answer Our Burning Questions About Baby Boomers
Joanne Fritz, Ph.D.
The baby boomer generation is moving along swiftly. This year the leading edge boomers are turning 62. We wondered what it means for marketing as those oldest boomers age toward (possible) retirement and become what we used to call 'seniors'... . . . keep reading

Intrepid Senior-Preneurs Turn Out Computer Savvy Seniors
Jennifer Kalita

Mimi decided if some students couldn’t come to the school, she’d bring the school to them. She started converting her best lesson plans into a Front Page format while her husband Bill, a longtime marketing executive, researched what would be involved with hosting a website... . . . keep reading

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What Members Say About Us

"When we first started working on our Computer School for Seniors over a year ago, one of the first things I did was subscribe to Second50years.com. That proved to be a wise decision since you have not only provided us with great information to help guide us but you also proved to be a valuable source of contacts...."

Bill Witcher, President
Computer School for Seniors, Inc.

"I so enjoy the second50years website.
I have recommended it to many of my speaker, trainer friends, and various marketers."

Pat McGill
Contributing Author "A Healthier You!"
Columnist for WOMENINC Magazine.
patmcgill.net

"To be successful, a marketer must get his or her head squarely inside the head of his prospects. Know what they think … learn what they learn … understand their behaviors. Constantly expose yourself to news and information about your target. If your market is over 50, Second50Years.com is where you need to be. It does all this for you! Each week in their newsletter you receive marvelous snippets and insights … plus there’s a whole bunch of very valuable resource material always available. It’s on my 'must read' list every week."

Kurt Medina, President
Medina Associates

"Second50Years.com has been a great resource for our 50-Plus Internet Marketing firm. Our staff has very much enjoyed the quality of the articles and the fact that the site speaks to unique needs of the mature market online. Nice site!"
David Weigelt
ImmersionActive.com

"I enjoy the wide range of information that is available through second50years.com. An excellent source of insight and marketing information. A great place to start when searching for new ideas."

John Bowser
President
Continuing Fitness, Inc.

"Second50Years is a great way for me to stay on top of what is happening in the mature market...plus, as an entrepreneur who serves that same market, I find the business profiles especially helpful...."

Carol Abrahamson
ExtraordinaryHomes.com

"I just visited the newly updated Second50Years.com web community. I love the new layout and the graphics... nicely done! More than that, the new site is full of relevant content that any marketer to boomers or seniors will certainly want to take advantage of. I will recommend that my web visitors check it out for themselves. To your continued success!"
Barbara Mascio, Founder SeniorsApprove.com

"When I first explored creating a baby boomer to senior consumer internet site, I discovered your newsletter. Our editors are getting such great ideas for news stories, demographics, and what's really 'new' in mature markting. You're a true visionary and we look forward to every issue. Thanks, Joanne."
Sharon Sultan Cutler
MatureResources.org

"A site for sore eyes (sore marketing eyes, that is) No worn out, old information on this website. Fresh, up-to-date, useful information that is easy to find, easy to apply and easy to profit from. A "Must-Visit ~ Must-Read" on my desktop."
Gary Onks, Author/CEO Sold On Seniors,Inc
SoldOnSeniors.com

"As a marketer, and a professional speaker on 'Growing young...not old', I have found the Second50Years Marketing Bulletin full of up-to-date and useable material. The website enables me to dig deeper into related material that I would never have been able to find..."
Iain Duguid
LifeGrowth Specialist/Conference Speaker/Author
Queensland President, National Speakers Association
iainduguid.com