At Second50Years we go right to those businesses and marketers that are selling and marketing to 50+ consumers, baby boomers and seniors. We ask them what works, what doesn't, how they got their ideas, why they are doing what they are doing. We are all about selling to boomers and seniors. No theory...just action.
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ReServe: Retirees Paid and Challenged to Do Their Best for the Public Good

With the aging of baby boomers, we face a great challenge. How do we retain the skills and experience of these valuable workers as they move out of the traditional work force? At the same time, many baby boomers, who want to continue to work once they’ve “retired” are asking, “What kind of work will I do? . . . (to read the remainder of this article, please log in below.)
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