Creating Boomer Buzz with Jennifer Kalita


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Creating Boomer Buzz with Jennifer Kalita

Creating Boomer Buzz is a weekly column written by 50+ market expert Jennifer Kalita. In it, she reveals new strategies to help you get your share of the boomer and senior markets through innovative, integrated business and public relations tactics.

Boomer Employees: What Have You Done for Them Lately?
Jennifer Kalita
What better way to attract boomers to your business than to show them the respect you have for their boomer brethren whom you employ? . . . keep reading

Not Age, But Life Stage
Jennifer Kalita
An attempt to attract boomers by age-gauged marketing typically alienates them instead.... . . . keep reading

Be the Identifier
Jennifer Kalita
Get buy-in from your prospects by putting “you” in your business.... . . . keep reading

What Other People Think DOES Matter
Jennifer Kalita
Contrary to what your mother told you, what other people think does matter…that is if those other people can offer you some powerful third party credibility.... . . . keep reading

There’s Cash to be Found in Community
Jennifer Kalita
The practice of public relations is largely about establishing credibility and connection, but it’s also about creating community.... . . . keep reading

The Decision-Maker
Jennifer Kalita
Once upon a time, a 30-something client was focused on creating a beautiful brochure. Full color. Magazine quality. High-tech graphics. And, boy, it sure was pretty. I’d go so far as to say impressive... . . . keep reading

Nail Your Niche
Jennifer Kalita
Many companies strive to capture the 50+ demographic in general, but you don’t hear a lot about “marketing in general” being an advisable strategy... . . . keep reading

Show Her the Money
Jennifer Kalita
Recent reports suggest that financial services companies are failing to market effectively to boomers, and really failing to market to boomer women... . . . keep reading

Reveal Your Dirty Little Secret
Jennifer Kalita
Every industry does it. You play up the features, celebrate them as benefits... . . . keep reading

Test Before You Launch
Jennifer Kalita
You’ve created a great product or provided a needed service that’s designed with 50+ consumers in mind. But did you check in with them to see if you’ve hit – or missed – the mark? . . . keep reading

Take a Closer Look at Trends
Jennifer Kalita
At first glance, some trends seemingly have nothing to do with our businesses. You may at first dismiss an increase in 50+ gym memberships... . . . keep reading

Can Your Service Keep Up with Your Marketing?
Jennifer Kalita
If you’ve revamped your marketing to attract the boomer consumer, you’re on the right track. But if your customer service policies aren’t as aggressive as your new marketing strategies, it’s time to refocus. . . . keep reading

The Hole in Marketing to the Whole
Jennifer Kalita
While basic math tells us that marketing to women makes sense, businesses that target women as a whole with one blanket approach... . . . keep reading

PR: The Multi-Pronged Approach
Jennifer Kalita
Single, disconnected attempts are like pretty balloons. They look great for the short while they’re up in the air, but forgotten as soon as the helium runs out. . . . keep reading

Keeping Up with Boomers
Jennifer Kalita
Mastering how to market to boomers and beyond is a never-ending process. It’s like trying to drive to the horizon...the closer you get to it, there it sits, seemingly the same distance away. . . . keep reading

Ageism Concern Creates Opportunity
Jennifer Kalita
A recent Southern Cross survey of 553 people aged 55 and older revealed that 33% of respondents were growing increasingly concerned about ageism becoming an issue as they get older. . . . keep reading

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